Customer service is an unmissable business factor that contributes to businesses receiving patronage from customers. A company should not focus only on obtaining new customers and attracting potential clients, but retaining existing clients and ensuring customers make repeat orders and be loyal to your business are no less important.
Research has shown that ensuring existing customers’ loyalty is a more cost-effective strategy than attracting new ones. These researches are studied and tested in the field by services like Gutes Consulting, who can show you the ropes to create excellent customer service that can help you retain existing business and attract new ones.
Let’s check out the many reasons why having good customer service is important:
It Can Help You Retain Existing Customers
The marketing strategies to attract new customers vary depending on many moving factors like who the potential target customers are, how much your budget is, the products and services you offer them, and so on. Nevertheless, all of these strategies entail costs, and they can be quite exorbitant.
A single advertisement on TV could cost up to $1000, which is only for a 30-second commercial. That’s simply outrageous! Not to mention other marketing strategies, e.g., radio stations, social media ads, endorsements, and the whole nine yards of costly trailblazing strategies. But what if you focus on building a trustworthy image and providing excellent service? According to a survey, customers are more likely to make a repeat order based on their satisfaction level with the product/service. It means stability! Besides, you can also build a long-lasting image and market credibility that will surely be a good investment.
It Can Help You Attract New Customers
Continuing from the point above, having good credit means that new customers are more likely to pick your business, among others. In this internet-dominated era, words spread faster than an epidemic. You best believe that a good review from a satisfied client can reverberate for a long time and reaching clients from all over the world. This gives your business a huge boost among competitors, and you’ll stick out like a Yao Ming in a midget convention just from having excellent customer service! Remember to provide the best service for each customer, and you will certainly reap what you sow.
It Saves Your Business
Many businesses are failing because of the COVID-19 pandemic that has swept the nation off its feet in a flurry of catastrophe. A typical business has a life span of 5 to 10 years, depending on the owners’ actions during their run. But that does not involve a global pandemic in its scenario. Businesses are closing faster than Usain Bolt in a 100-meter dash, and you should be worried if you don’t have excellent customer service backing you up!
An unhappy customer is like a wound that gets bigger and uglier the more you left them untreated; it is best to invest in building excellent customer service than trying to get every customer you meet on the streets.